Esther O.

From crafting lead magnet strategies that attract paying clients to reviving seemingly dead email lists, I bring proven expertise to the table.

Case Study: Porsché Mysticquue Steele

To achieve these goals, I applied modern marketing strategies and software solutions:

  1. Launched a Virtual Summit: Replaced the typical book launch with a virtual summit, using Streamyard to host live sessions and interactive workshops.

  2. Email List Building with Lead Magnet Funnels: Designed an optimized landing page with Kartra, offering free summit access as the lead magnet to capture email addresses.

  3. Social Proof and Automation with Marketing Tech: Used Kartra for email automation and personalized follow-ups to nurture relationships with new subscribers.

  4. Paid Advertising with Meta Ads: Crafted targeted ad campaigns on Meta Ads Manager, utilizing advanced audience segmentation to attract business owners in Porsché’s niche.

  5. Upselling with Exclusive Perks: Created a VIP ticket package featuring bonus content and behind-the-scenes sessions, increasing the value for attendees. This was managed using Kartra to streamline checkout and upsell workflows.

The campaign delivered exceptional results:

  • Email List Growth: Gained 271 new email subscribers, all business owners deeply interested in Porsche’s services.

  • Revenue from VIP Tickets: Generated $567 through VIP ticket sales during the summit.

  • Total Revenue: Achieved $30,000 in total sales from book sales and high-ticket coaching packages.

  • High Engagement Rates: Nurture sequences created in Kartra are kept open, and click-through rates are above industry benchmarks, ensuring continued audience interaction post-summit.

This project demonstrates the impact of leveraging modern tools and strategies to grow and engage an email list effectively. By combining innovative platforms like Kartra and Meta Ads

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